Brand Awareness Checkup

Brand Awareness Checkup

$4 542.9 USD


The Brand Awareness Checkup allows you to monitor positioning metrics of a brand or set of brands within a category; its commonly known as a Brand Health or Brand Love Measurement study. 

You determine the depth of your study (exploratory, intermediate, or detailed) by selecting modules designed to produce actionable insights in the areas of: brand positioning, user experience with the product, communication with the target, and customer service.

Why choose it?

  • We not only monitor the category, brand or product, but those other factors that impact the consumer's perception and purchase decision.

  • We include BTL elements to give you the bigger picture of your advertising efforts and the impact of your competition's actions in this area

  • We study the impact of your public relations, sponsorship, or social responsibility efforts if you have them

  • Our Data Visualization makes sure the insights inside are easily understood and shareable

Our clients use the BAC to figure out where their brand or product stands within a group of competitors, detect the most effective advertising–be it their own or their competitor's, and determine the impact of the media on the consumer's opinion of the category, brand, or product all with the end of crafting more effective strategies.

Atlantia Search’s methodology for evaluating the positioning of a brand includes multiple types of statistical analyses and methodologies that yield highly relevant data and the most actionable insights. 

BRAND POSITIONING MAIN INDICATORS:

  • Market Segmentation
  • Most valued category atrributtes
  • Brand recall
  • Top of Mind
  • Share of Mind
  • Most frequent used brand
  • Purchase Intention
  • Favorite Brand
  • Conversion Funnel
  • Brand love
  • Brand preferences
  • Ultimate Brand Love 
  • Net Promoter Score
  • Satisfaction Rate
  • Recomendation Rate
  • Deseability Index
  • Most and least value elements 
  • Brand Percepction 
  • Brand architecture
  • Brand archetype 

SATISFACTION CONSUMER SEGMENTATION BY CONSUMER AND NO CONSUMERS - INTERMEDIATE VERSION

Includes all the indicators of the exploratory version and add a brand relationship segmentation. Identifies 6 types of consumers acording to the relationship with the brand (lovers, rejecters, dissaponted, satisfied, potential, non users) .

KPI´S INDLUDED

  • Brand relationship segmentation
  • Share by type of consumer 
  • Brand recall
  • Brand most used 
  • Most and least atractive elements
  • Total deseability
  • Demographics

KPI´S BY  GROUP

  • Share for each group (lovers, rejecters, dissaponted, satisfied, potential, non users)
  • Most atractive elements
  • Least atractive elements
  • Most prefered brand
  • Top of mind
  • Share of mind

MARKET REACH - DETAILED VERSION

Includes all the information of previous version and Brand Relevance Analysis that identifies the reach of the brand and its relevance in the category scope. 

KPI´S INCLUDED

  • Market share by atribute
  • Atributes with more market reach
  • Brand Equity

ADITIONAL MODULES  

+ ADD ADVERTISING RECALL MODULE

  • Spontaneous Ad Recall
  • Overall Ad Recall 
  • Overall Ad Recall by group

+ ADD CRISIS MANAGEMENT MODULE

  • Brand Crisis Recall 
  • Critical moments ranking
  • Crisis management evaluation

+ADD BRAND REPUTATION MODULE

  • Recall of effort
  • Ranking of effort
  • Impact of efforts

+ADD FAST 5 EVALUATION AD MODULE

  • Brand attributes perceived by ad
  • Perceptio rati
  • Modification of purchase intentio
  • Projection of brand attributes

ATLANTIA´S VALUE PROPOSITION  

You decide the depth of your study and you can select between exploratory, intermediate, and detailed versions

  • Our delivery times are faster than our competitors'
  • Only pay for the things you want to know by selecting modules that group together relevant information for your business or industry
  • Our modules allow you to focus your analysis on evaluating your brand architecture,  the impact of your advertising, brand reputation and crisis management
  • We not only monitor the category, brand or product, but those other factors that impact the consumer's perception and purchase decision
  • We include BTL elements to give you the bigger picture of your advertising efforts and the impact of your competition's actions in this area
  • We use data visualization in your report to make the insights quickly and easily understandable and sharable

With the results from your study you'll be able to...

Identify:

  • Brand positioning versus competitors
  • Media with the greatest impact among consumers
  • Key messages that stand out and remain in the minds of consumers
  • Brand desireability 

Design, maintain, reinforce or redesign strategies for:

  • Communication and marketing for positioning 
  • Brand experience across different points of contact with the customer

Evaluate and optimize:

  • Social responsibility and public relations efforts
  • The impact of brand building actions, sponsorships, and specific campaigns 

Stay in the loop when it comes to your reputation versus your competitors'.

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Atlantia Search’s methodology for evaluating the positioning of a brand includes multiple types of statistical analyses and methodologies that yield highly relevant data and the most actionable insights.

Main Methodologies:

  • TURF Analysis: Using the statistical tool, Scope and Non-Duplicate Frequency Totals, we identify the leading brands in the market which will help you gain perspective on your own company’s positioning

  • Brand Funnel: A model that gives a complete description of the strengths of your brand in relation to the competition

  • NPS: The Net Promoter Score (NPS) is an index of the desire to recommend the brand and of the overall consumer satisfaction

  • Brand Archetype Clustering: Allows us to identify perceptions of the brand archetype from current and potential consumers

  • Single and Multivariable Correlation Analysis: Through our AI-driven and automated data analytics tools, we quickly and efficiently carry out different single and multivariable analysis of the data so we can identify the most relevant insights of your study

The Most Advanced Tools for Assuring Sample Quality:

By default, all of our studies done through CAWI, CAPI y CATI, include automated systems for sample quality control such as...

  • Anti-Speeder: this validation algorithm estimates the minimum time needed to complete a survey and rejects whatever value falls below it
  • Unique User Validation (UUV): To avoid multiple survey replies from the same respondent, more than 20 parameters from the device and respondent are validated  
  • Anti-Random Answers (ARA): To exclude random answers from respondents we have an algorithm that identifies psychological patterns that indicate random responses and removes them

  • Geo-referenced Validation: We guarantee location by GPS tracking respondents or by using the location of their IP address

  • Other Tools: we utilize additional tools and methods to guarantee the sample quality; control questions, anomalous answers rejection, automatic validation of open answers, missing data algorithms, contingency tables, etc.

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We leverage Artificial Intelligence for our data analysis:

Atlantia Search’s automated AI-driven statistical analytics tools allow us to carry out single and multivariable analyses in a question of minutes to find relevant insights. We are also capable of carrying out a host of other analyses which include K-means, CHAID Tree, Conjoint, Maxdiff, M-Estimation, Ordinary Less Scores, Reach Regressions, Logit-regressions, Linear Regressions, Anovas, Pivot Tables, to name a few, and statistics generation methods such as T-test ANOVA, Games-Howell Nonparametric Post-Hoc Tests, Cohen’s F Statistic, Pearson Correlation, Spearman Correlation, Point Biserial Correlation, Cohen’s D, Paired T-test, Fisher’s Exact Test, Chi-Squared Test, Cramer’s V, Z-test, Time-series Analysis, Difference in differences (DID, DD) among many others.