The study is done through a technological platform that allows listening on social networks in more than 190 countries and up to 80 different languages. It has a greater scope of mentions within Facebook, the most used social network in the world, and in more social platforms than other tools in the market.
- It is very easy to manage, which allows you to identify insights in order to take quick action.
- You can monitor any topic through the keywords that interest you.
- You can identify which are organic posts, sponsored and / or news.
- It is recommended to segment by location, in this way you can focus on the market that interests you.
- It allows you to find real influencers of your brand and your category including celebrities, youtubers, bloggers, fans or opinion leaders
- Share of conversations by subject and distribution of mentions
- Key concepts, by mentions, by audience, by cluster
- Different comparative subjects
- Moments with more and fewer mentions
- Average feeling of the brand
- Comparisons between different brands or observation topics
- Top hashtags and mentions
- Top networks by volume of mentions
- Top influencers
- Top searches performed
- Top results found by country, by topic, by language
ATLANTIA´S VALUE PROPOSITION
Customize your study according to your needs:
- Get metrics, data and insights with the indicators that are relevant to your brand or product.
- You can adjust the filters, the temporality and the order of presentation of the information.
- The information can be exported in the format you need it: Excel, Word, image, etc.
- It has more than 20 styles of graphics so you can use the data in presentations and reports.
- All our studios have an internal process of quality validation to provide our clients with reliable and truthful information.
- Our competitive price allows you to expand the analysis to know the competition by company, brand and product
- Monitor brand reputation
- Analyze campaigns Identify influencers
- Develop and execute a crisis management plan
- Get Insight from the consumer Improve the experience of your brand through customer service in social networks
- Get more reach in product launches
- Develop effective marketing events
- Find inspiration for social media content and marketing campaigns
- Increase the impact of your content and communication materials
- Grow and monitor the media coverage of your products.
Social Buzz Monitor works through querries, choosing a keyword: hashtag, brand, product, campaign name, slogan, etc. and the information obtained is processed in 5 dimensions to facilitate reading and interpretation. Dimensions:
- What? Related topics that are being discussed.
- When? Period of time, number of people talking about the topic, number of mentions, estimated range and number of interactions.
- Where? Location of where the information was generated, distribution of mentions by means, more shared links, geographical maps, mentions by city and geolocation.
- Who? Who and how they generate the information, main influencers and demographic data.
- How? Sentiment * optimized by Machine Learning of the positive, negative and associated emojis mentions.
We have different levels of quality controls.
* You can make human revisions and modify the feeling if you do not agree with the classification.
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