Social Buzz Monitor

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Social Buzz Monitor es la herramienta de Social Listening más completa del mercado. Te permite conocer la salud de tu marca y de la competencia en redes sociales. Es muy útil para entender: la reputación de las marcas, la respuesta de los consumidores al contenido, desarrollar estrategias para mejorar la experiencia de usuario y mejorar el manejo de crisis, basandose en las recomendaciones y comentarios de los usuarios.

Se obtienen las menciones de la marca a analizar en diversas fuerntes como Facebook, Twitter, Youtube, Instagram, Google+, Pinterest, Dailymotion, Yelp, Weibo, Tumblr, Reddit, TripAdvisor, Glassdoor, así como en foros, blogs, prensa en línea, páginas web, TV y Radio Digitales.

Toda la información recopilada es clasificada y analizada para que puedas tomar acciones concretas con tu marca.

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Toda la información recopilada es clasificada y analizada para que puedas tomar acciones concretas con tu marca.

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Product Information

What includes? Methodology

The study is done through a technological platform that allows listening on social networks in more than 190 countries and up to 80 different languages. It has a greater scope of mentions within Facebook, the most used social network in the world, and in more social platforms than other tools in the market.

DASHBOARD FUNCTIONALITIES

It is very easy to manage, which allows you to identify insights in order to take quick action.
You can monitor any topic through the keywords that interest you.
You can identify which are organic posts, sponsored and / or news.
It is recommended to segment by location, in this way you can focus on the market that interests you.
It allows you to find real influencers of your brand and your category including celebrities, youtubers, bloggers, fans or opinion leaders

MAIN INDICATORS

Share of conversations by subject and distribution of mentions
Key concepts, by mentions, by audience, by cluster
Different comparative subjects
Moments with more and fewer mentions
Average feeling of the brand
Comparisons between different brands or observation topics

Top hashtags and mentions
Top networks by volume of mentions
Top influencers
Top searches performed
Top results found by country, by topic, by language

ATLANTIA´S VALUE PROPOSITION

Customize your study according to your needs:

Get metrics, data and insights with the indicators that are relevant to your brand or product.
You can adjust the filters, the temporality and the order of presentation of the information.
The information can be exported in the format you need it: Excel, Word, image, etc.
It has more than 20 styles of graphics so you can use the data in presentations and reports.
All our studios have an internal process of quality validation to provide our clients with reliable and truthful information.
Our competitive price allows you to expand the analysis to know the competition by company, brand and product

Social Buzz Monitor works through querries, choosing a keyword: hashtag, brand, product, campaign name, slogan, etc. and the information obtained is processed in 5 dimensions to facilitate reading and interpretation. Dimensions:

What? Related topics that are being discussed.
When? Period of time, number of people talking about the topic, number of mentions, estimated range and number of interactions.
Where? Location of where the information was generated, distribution of mentions by means, more shared links, geographical maps, mentions by city and geolocation.
Who? Who and how they generate the information, main influencers and demographic data.
How? Sentiment * optimized by Machine Learning of the positive, negative and associated emojis mentions.

We have different levels of quality controls.

* You can make human revisions and modify the feeling if you do not agree with the classification.

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