Market Research | Visitor Tracking

Visitor Tracking

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Increase the transformation of your point of sale by analyzing passers-by, visitors and the conversion to customers in store constantly.

Through Wi-Fi network monitoring, know your average conversion, the greatest potential hours, or if a sales promotion is effective.

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Increase the transformation of your point of sale by analyzing passers-by, visitors and the conversion to customers in store constantly.

Through Wi-Fi network monitoring, know your average conversion, the greatest potential hours, or if a sales promotion is effective.

See One page

Product Information

What includes? Methodology

Analysis by store

Average stay
Number of visitors per store
Attraction rate (conversion of visitors to walkers)
Average stay
Number of walkers per day

Strategic analyzes

Comparative analysis in a given period of time
Global attraction analytics
Global permanence analytics
Comparative analysis in a given period of time

Analysis of commercial activity*

Number of tickets per day
Purchase conversion rate
Total amount of sales
Average ticket
Total Items Sold
Items per ticket

Strategic analysis of commercial activity

Visitor stay per hour
sales opportunities
Purchasing performance analytics

Our methodology is made up of the Wi-Fi reception system installation connected to the electrical energy and to the router or internet modem, which allows visitors to be captured and registered in a unique way through the interaction of their cellphones, automatically through the Wi-Fi pin that cellphones perform naturally when trying to find available Wi-Fi networks.

Through a calibration process of fewer than 5 minutes, the distance metrics and networks intensity are identified, which makes it possible to record and identify values such as in-store, average times, and other elements.

Each time the equipment registers a new visitor, it assigns a unique personal ID that allows us to identify several correlational indicators; this data crossed with the branch offices’ sales allows us to identify a set of comparative insights between points of sale that contribute to generate more effective commercial strategies.

All the information is processed in real time and is presented in a Dashboard that is updated every 24 hours.