SI Test

SI Test

$4 210.53 USD


Know the impact and acceptance of your marketing strategies at the point of purchase: your new products, distribution, accommodation, etc. Monitor and evaluate the reaction of your buyers before implementing actions in all your branches. Reduces risks due to poor execution of strategies in the sales floor.

This product will be very useful when:

  • You will redesign your stores and the point of sale experience.

  • You want to implement activations in different branches.

  • You are going to launch a new point of sale strategy and its implementation is expensive.

  • You will implement a new tool to push your sell-out.

  • You seek to know the impact that a strategy has on a particular market segment.

  • You want to reduce the uncertainty about the success of a new sales strategy in store.

* Price published for 1 store and 200 observations

SI Test by Shopology will help you evaluate which aspects of your initiatives are working correctly and which ones have areas for improvement, from the design to implementation and execution at the POP.

You can obtain information from various points of view depending on your need:

Indicators about the buyer or shopper:

  • Profile of visitors and companions.
  • Traffic (visits), awareness, approach, interaction and conversion rate of the shopper with the new dynamics implemented.
  • End with which the new dynamic is used and interacted (purpose with which it was planned vs. spontaneous use).
  • Reasons for use, interaction and/or purchase.

Indicators on the employees and executors of the service:

  • Execution of service protocol linked to the initiative.
  • Push for sale / promotion of initiative use.
  • Use of initiative as a sales tool and / or advice.
  • Impact of the implementation in the operation processes.
  • Recognition of pain points for the non-execution of processes linked to the initiative.
  • Real execution times per process.

 

 

Indicators on the layout and products:

  • Share of brands and / or products promoted vs others. Impact of layout, distribution and store format.
  • Merchandising and virtual inventory share.
  • Interaction and reaction to new elements or furniture of the store. Impact of communication elements in PDV.
  • Reaction and comments of new products or exhibition redesign.
  • Reaction and comments on price changes and / or new presentations.

Indicators on the layout and products:

  • Share of brands and / or products promoted vs others. Impact of layout, distribution and store format.
  • Merchandising and virtual inventory share.
  • Interaction and reaction to new elements or furniture of the store.
  • Impact of communication elements in PDV.
  • Reaction and comments of new products or exhibition redesign.
  • Reaction and comments on price changes and / or new presentations.

 

With SI Test by Shopology we can evaluate the effectiveness and impact of your new strategies, products or tools in pilot stores to provide you certainty and make corrective adjustments before investing in your deployment to the rest of your stores.

SI Test by Shopology is for you if you need:

  • Test innovation strategies before implementing them in all your branches.
  • Find the friction points of your marketing strategies at the point of sale.
  • Identify the niche market with better performance.
  • Make adjustments to your strategies at the point of sale.
  • Validate the profitability and the benefits of initiatives that you already have implemented in your business.
  • Understand why your implemented actions have not delivered the expected results.

 

  • Validate creative paths of your BTL strategies.
  • Supervise that your staff is correctly executing your point of sale strategies.
  • Understand the behavior of the shopper with your communication, POP materials and experience at the point of sale.
  • Identify the sales conversion power of your sales strategies.

With SI Test by Shopology, we do market research through video surveillance cameras designing a study based on your needs:

  1. To have a better understanding of your implementation, we made a DILO (Day in the Life Of) that consists of visiting your branch to understand how your initiatives work at the point of sale and an FMEA (Failure Mode Analysis and Effects or Analysis of Faults) to identify which aspects of the initiative may generate risk of contributing to a failure.
  2. We have video analysts who have been trained to be experts in your initiative before starting the registration of information.
  3. We use specialized software to generate the observation schedule and where our analysts process the variables of each observation.
  4. To ensure the veracity of the processed information, we have a quality department that audits the responses of a random sampling of observed events.
  5. Evidence videos are collected as an audiovisual representation of the insights presented.
  6. Finally, we curate information to perform descriptive, correlational statistical analysis, prediction models, hypothesis testing and information visualization.