Product decision tree analysis

  • Decision trees by occasions
  • Decision trees per channel

Attribute analysis by importance in decision

  • Category key attribute
  • Differential attributes
  • Secondary attributes
  • Attribute Classification Quadrant

Attribute variability analysis

  • Stable attributes
  • Low variability attributes
  • High variability attributes

atlantia search, market research, market research, attribute classification quadrant

atlantia search, market research, market research, attribute variability analysis

Understanding the purchase

  • Activities before purchase
  • Behavior during purchase
  • Relevant characteristics of the purchase
  • Purchased Presentations
  • Purchase price range
  • Purchase influencers
  • Places of purchase

atlantia search, market research, brand purchase frequency

Brand purchase

  • Customer brand / product purchase drivers
  • Spontaneous and aided purchase limitations
  • Brand purchase frequency
  • Purchase intensity

Purchase overview

  • Category consumption incidence
  • TOM and SOM of the category
  • Consumed brands
  • Most preferred brand
atlantia search, market research, brand funnel

atlantia search, market research, moments of consumption

Consumption habits

  • Products with which they accompany consumption
  • Consumption frequency
  • Moments of consumption
  • Consumption decision maker
  • Final consumer

special occasion trees

  • Decision tree of everyday occasions
  • Decision tree of occasions outside the routine
  • Decision tree for extraordinary occasions (if applicable)
  • Decision tree by specific moment

Relationship with the brand

  • Heavy consumer decision tree
  • Medium consumer decision tree
  • Light consumer decision tree