Consumer Shopping Habits Tracker

Weekly Tracker - Consumer Shopping Habits

Cart

Detailed

Identify how your category and your consumer's behaviors evolve by monitoring changes in your customers' patterns.

Through a continuously updated dashboard you can check indicators such as evolution in the places of purchase, changes in priorities in the consumption of categories, entry of new products in the consumer basket, among other indicators.

Identify which of those changes become permanent!

See One page

If you want to be informed

Click here and
know our blog

Identify how your category and your consumer's behaviors evolve by monitoring changes in your customers' patterns.

Identify which of those changes become permanent!

See One page

Product Information

What includes? Methodology

You can choose between 3 versions of the product:

Option 1: General consumer behavior (Freemium)
Understanding general consumer patterns not associated with a particular category.

Option 2: Macro-category consumer behavior
Understanding pattern change at the macro category level with in-depth insight into brands.

Option 3: Consumer behavior in category
Understanding pattern change at the specific category level with an in-depth look at brands.

The Freemium version includes:

Changes in purchasing behavior:

Evolution of Places
Evolution of Frequencies
Evolution of purchase types

Change of priorities in consumed categories

Ranking of category priorities
From which categories did you increase your consumption?
In which categories did you reduce your consumption
In which they reduce consumption

Expectation for the future of the consumer

Duration of the crisis
Perceive your situation

Mobility

Comparative of mobility main cities of the country
Mobility by city

The macro-category version of Consumer Behavior includes:

Changes in purchasing behavior in the macro-category.
Evolution of consumption variations in the macro-category.
Evolution of consumption occasions. Variations in consumption companions.
Evolution of purchase intention in top brands of the macro-category.
Propensity to switch products in the macro-category.
+ 3 personalized questions.

The category Consumer Behavior version includes:

Changes in purchasing behavior in the macro-category.
Evolution of consumption variations in the macro-category.
Evolution of consumption occasions. Variations in consumption companions.
Evolution of purchase intention in top brands of the macro-category.
Propensity to switch products in the macro-category.
Brand preferences funnel evolution. Purchase evolution in specific presentations.
+ 3 personalized questions.

Atlantia Search Value Proposition

Customize your study according to your needs:

You decide the depth level of your study, you can select the version: freemium, macrocategory, category
Pay only for what you want to know, when choosing the ideal version for your company or industry.
Our delivery times are less than in the industry. We have a pre-segmented panel of consumers by category, which reduces execution time, data collection and automatic report generation.
We not only monitor the category, brand or product, but also those other factors that impact your consumer's perception and purchase decision.
We include measurements of mobility, to understand how the population is reacting to confinement.
We compare the measurements obtained in an evolutionary way for each wave.
We use Data Visualization in your report so that your understanding is as simple and actionable

Atlantia Search’s Brand Tracker methodology lets you continuously monitor brand positioning with multiple types of statistical analyses and methodologies that yield highly relevant data and the most actionable insights.

Among which we include:

Consumer Funnel: Utilizing frequency analysis we create a model that provides a complete description of your brand’s strengths in relation to the competition and allows you to compare them with your previous performance
Tracking mobility: it is a follow-up to the mobility of users through their geo-referenced positioning with mobile devices
Single and Multivariable Correlation Analysis: Through our AI-driven and automated data analytics tools, we quickly and efficiently carry out different single and multivariable analysis of the data so we can identify the most relevant insights of your study

The available Macro-categories:

Soft-Drinks
Alcoholics
Canned products
Frozen products
Home clean
Preserves
OTC’s instant meals
Dairy products
Personal care
Snacks
Among other

The Most Advanced Tools for Assuring Sample Quality:

By default, all of our studies done through CAWI, CAPI y CATI, include automated systems for sample quality control:

Anti-Speeder: this validation algorithm estimates the minimum time needed to complete a survey and rejects whatever value falls below it
Unique User Validation (UUV): To avoid multiple survey replies from the same respondent, more than 20 parameters from the device and respondent are validated
Anti-Random Answers (ARA): To exclude random answers from respondents we have an algorithm that identifies psychological patterns that indicate random responses and removes them
Geo-referenced Validation: We guarantee location by GPS tracking respondents or by using the location of their IP address
Other Tools: In addition to the above we utilize further tools and methods to guarantee the sample quality; control questions, anomalous answers rejection, automatic validation of open answers, missing data algorithms, contingency tables, etc.

Automated Data Analytics Tools:

Atlantia Search’s automated AI-driven data analytics tools allow us to carry out single and multivariable analyses in a question of minutes to find relevant insights. We are also capable of carrying out a host of other analyses which include K-means, CHAID Tree, Conjoint, Maxdiff, M-Estimation, Ordinary Less Scores, Reach Regressions, Logit-regressions, Linear Regressions, Anovas, Pivot Tables, to name a few, and statistics generation methods such as T-test ANOVA, Games-Howell Nonparametric Post-Hoc Tests, Cohen’s F Statistic, Pearson Correlation, Spearman Correlation, Point Biserial Correlation, Cohen’s D, Paired T-test, Fisher’s Exact Test, Chi-Squared Test, Cramer’s V, Z-test, Time-series Analysis, Difference in differences (DID, DD) among many others.